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XD49 LIMITED
Experience Design 49 was founded in 2021 in response to the emerging field of digital and physical experience. We are a new media / Multi-disciplinary firm focus on the use of Visual, Sound, Interactive and technology to create experiences in physical and digital spaces. Blurring the line between Imagination and reality. Designs that induce emotions, we aim to align our creative approach with our client’s and tell that story in an unconventional way to create unforgettable experiences.
AT MŌCANA: ECHOES OF COMMUNITY
FRAGMENTS OF REFLECTION
IN THE SHADOW OF A CHINESE WAREHOUSE, FRAGMENTS TRANSFORMS THE SITE INTO A BREATHING THRESHOLD BETWEEN RUIN AND RENEWAL. THE BUILDING, RESTING ALONG THE RIVER'S FLOW, BECOMES BOTH AND MIRROR — ITS EXISTENCE NARRATED THE SHIFTING CURRENTS BESIDE IT. BEAMS OF LIGHT CUT THROUGH THE ARCHITECTURAL ELEMENTS LIKE SUN RAYS PIERCING A JUNGLE CANOPY, REFLECTING INTO SHARP LINES THAT SLICE THE AIR. MIRRORS SCATTER THESE BEAMS INTO FRACTURES PATHS AS MEMORY FRAGMENTS BENDING AND RESONATING THE WAREHOUSE'S HISTORICAL PAST. AROUND THEM, LIGHTING and VISUALS ECHOING THE INEVITABILITY OF CHANGE. THE RIVER STREAM CARRY THESE REFLECTIONS BEYOND THE SITE, WHICH MIRRORS ITSELF INSIDE THE ATMOSPHERE. AS THE WAREHOUSE PREPARES TO FALL INTO DUST, FRAGMENTS STANDS AS A FLEETING CELEBRATION ON MEMORY, IMPERMANENCE AND WILDERNESS RECLAIM THE SPACES WE LEAVE BEHIND.